Outdoor Products Deserve a Display Built for Their Environment
Tile buyers need to see more than a small swatch. They need to compare color, texture, and surface detail across a collection—and picture how those materials will work in a finished space.
GAVI Point of Purchase designed and manufactured the Daltile Xteriors® stair step display to support that experience. Built for Daltile’s outdoor product line, this custom fixture combines all metal construction with a tiered arrangement that brings large tile samples into clear view.
The result is a display that connects merchandising goals with practical engineering: organize substantial samples, maintain product visibility, and support presentation in both indoor and outdoor settings.
A Stepped Design That Makes Comparison Easier
Large tile samples can compete for visibility when placed at the same height. The stair step arrangement addresses that challenge by positioning samples at progressively higher levels, exposing a portion of each surface.
Customers can compare the collection at a glance, then move closer to examine individual finishes. The arrangement accommodates the varied rectangular and square sample formats shown in the installation while keeping the presentation orderly.
Elevated signage identifies the collection above the samples, while branding at the base reinforces the product line. Together, these elements create a clear visual hierarchy: collection identification, product comparison, and a closer look at the material.
For retailers and showrooms, that structure helps turn a group of heavy samples into a more approachable product presentation.
All Metal Construction for Indoor and Outdoor Merchandising
The display was developed with all metal construction for use inside and outside. That material choice supports the project’s central purpose: merchandising an outdoor tile collection in environments relevant to its application.
Engineering a fixture for large tile samples requires attention to more than appearance. Sample weight, support locations, spacing, and the loaded display’s stability all influence the design. The frame must support the products while preserving enough exposed surface for customers to evaluate them.
Outdoor placement adds considerations such as moisture exposure, the protective finish, and maintenance requirements. Those details should be matched to the intended installation environment.
For this project, the metal structure provides the foundation for a consistent presentation across showroom and exterior merchandising areas.
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Define the Product and Merchandising Requirements
The process begins with the products the display needs to hold and the way customers will browse them. Sample dimensions, weight, assortment size, available floor space, and placement conditions establish the design requirements. For a tile collection, the goal is to balance product density with visibility. A fixture may hold many samples, but its value depends on how clearly customers can distinguish and compare them.
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Develop the Display Concept
The concept translates those requirements into a proposed structure and presentation. Sample positions, tier heights, support geometry, and signage placement work together to establish the display’s proportions. The rendering also gives the project team a way to evaluate the fixture before production—reviewing how the collection will look and whether the arrangement supports the intended shopping experience.
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Engineer the Structure for Fabrication
Once the concept is established, the design needs to become a buildable fixture. This stage typically addresses component dimensions, material selection, connections, sample supports, and assembly requirements. For a stepped metal display, particular attention goes to how the sample loads transfer into the frame and base. Consistent spacing and alignment also matter, both for product presentation and repeatable manufacturing.
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Fabricate, Finish, and Assemble
Metal display production generally involves cutting and forming components, joining the structure, applying an appropriate finish, and assembling the sample supports and signage elements. The exact fabrication methods, metal specification, and finish used on this Daltile display are not identified in the supplied materials. Those project details would need confirmation from GAVI before describing a specific welding process, coating system, or corrosion performance.
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Check the Finished Presentation
Before a display enters service, a practical review should assess how it performs with the intended samples installed. Relevant checks include fit, alignment, stability, visible edges, signage positioning, and ease of browsing. The installation photography shows the finished fixtures presenting multiple tile finishes together, with the stepped format and collection graphics carried through from the original concept.
Applications Across the Tile Buying Experience
The Daltile Xteriors display demonstrates an approach suited to several merchandising environments.
Tile Showrooms and Dealer Locations
A stepped fixture helps dealers organize large samples into a defined collection. Customers can compare surfaces in one location, while sales staff can use the display to guide discussions about appearance and intended use.
Indoor and Outdoor Product Presentation
Because the display was designed for both indoor and outdoor settings, it supports merchandising flexibility. An exterior presentation can place outdoor materials closer to their intended context, while an indoor installation keeps the collection accessible within the showroom.
Trade Shows and Product Launches
The supplied installation photo shows multiple fixtures within a coordinated branded presentation. This arrangement can support a product launch or trade show exhibit by dividing a broader assortment into manageable groups while maintaining a consistent appearance.
Design and Specification Discussions
Large physical samples give designers, contractors, and homeowners a shared reference when comparing materials. A clearly organized display supports those conversations by bringing surface details and finish differences into view.
Custom Engineering That Supports the Sale
A successful display needs to serve both the product and the people selecting it. The Daltile Xteriors stair step display brings those priorities together through a straightforward structure, organized sample placement, and integrated branding.
Its strength as a merchandising tool comes from the relationship between those elements. The frame supports the samples. The stepped layout improves visibility. The graphics identify the collection. Each part contributes to a clearer buying experience.
Have a collection that needs a better way to be seen?
Need a merchandising solution designed specifically for your products or retail environment?
Whether you’re launching a new product line, refreshing an existing store layout, or planning a multi-location rollout, GAVI Point of Purchase can help bring your display concept to life.
Frequently Asked Questions
The display presents samples from Daltile’s Xteriors® collection in a tiered layout, making it easier to view and compare finishes.
GAVI designed its all metal structure for indoor and outdoor settings. Placement should account for the samples, signage, and conditions at the specific location.
The stepped arrangement keeps multiple large samples visible and within reach while using a compact floor footprint.
Yes. GAVI designs custom displays around the products being shown, the available space, and how customers will interact with the samples.
